Social commitment – a Christmas tradition we have been happy to carry on. With this year’s 20th anniversary of Nuremberg’s social-help magazine “Straßenkreuzer”, we not only dug deep into our budget purse but also into our store of ideas. The initiative offers people in social despair a chance to improve their situation by selling the magazine. In order to call attention on the magazine’s high journalistic diversity, we have conceptualized and realized an appealing image campaign incl. billboard advertising, newspaper adverts, microsite, TV and audio spots – all through the claim “Every fate is written on a different page – for 20 years in our social-help magazine.
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